Tak
Panchart Mitrakul

Lifelong Learner &
Business Strategist

Learn more about me
Panchart Mitrakul

About Panchart

Born and raised in Thailand.

Educated in 3 different countries: Thailand, Japan, and the United Kingdom

People can wear more than one hat in life

I'm no exception. Here are the four hats I typically wear:

Dynamic Business Educator

Dynamic
Business Educator

University lecturer and speaker passionate about inspiring future business leaders.

Strategic Visionary

Strategic
Visionary

Driving success in academia and entrepreneurship through forward-thinking plans

Entrepreneurial Spirit

Entrepreneurial
Spirit

Innovative entrepreneur dedicated to disrupting industries and fostering positive change.

Passionate Japanese Enthusiast

Passionate
Japanese Enthusiast

Devoted lover of Japanese culture, fostering cross-cultural connections through exploration and appreciation.

People can wear more than one hat in life

I'm no exception. Here are the four hats I typically wear:

Dynamic Business Educator
Part-time university lecturer and speaker passionate about inspiring future business leaders.
Strategic Visionary​
Driving success in academia and entrepreneurship through forward-thinking plans
Entrepreneurial Spirit​
Innovative entrepreneur dedicated to disrupting industries and fostering positive change.
Passionate Japanese Enthusiast​
Devoted lover of Japanese culture, fostering cross-cultural connections through exploration and appreciation.
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Current
Positions

Business Strategy & Behavioral Insight Lead | DDEXP Co., Ltd. (ISO/IEC 29110 Certified)

Jan 2025 – Present

Chief Marketing Officer & Co-founder | Khun Apibal Co., Ltd. (operating as “Apiban Bo Plup - APB”)

Oct 2024 – Present

Chief Enabler | Enabler BKK

March 2024 – Present

Special Lecturer | Various Universities

Jan 2023 – Present

Graduate Level

  • JCC6001 Introduction to Japan Studies (Co-Lecturer)

Undergraduate Level

  • BA201 Principles of Marketing
  • BBM206 Marketing Strategy
  • BBM314 Project Management
  • BSC413 Design Thinking as a Strategy for Innovation
  • MKT212 Customer Journey Management
  • MKT301 Communication and Digital Marketing
  • MKT323 Brand Management
  • MKT394 Social Media Marketing
  • IB439 Technology for International Business Management
  • IB449 Global Business and Innovation

Organisations:

  • Bangkok University
    • Department of International Business Management, School of Business Administration 
    • Department of International Business Management, Chinese International College (BUCI)
  • Sripatum University
    • School of Business Administration & Sripatum
    • International College
  • University of the Thai Chamber of Commerce (UTCC)
    • College of Entrepreneurship
  • Chulalongkorn University
    • Faculty of Psychology (Special Speaker)
  • National Institute of Development Administration (NIDA)
    • Graduate School of Language and Communication

Hackathon Coach & Commentator | Various Organisations

March 2024 – Present

Leading Workshops & Transforming Various Businesses

Capturing Dynamic Learning Experiences Across Organizations

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Panchart's Latest

Panchart is crafting something extraordinary!

Imagine a bustling workshop filled with ideas, creativity, and a dash of magic. That’s where I am right now! The design is being polished, the content is being crafted, and soon, everything will come together to create an experience you’ll love.

Stay tuned! 🚀
What is behavioral economics?

เศรษฐศาสตร์พฤติกรรมคืออะไร?

July 6, 2024

บทนำ เศรษฐศาสตร์พฤติกรรม (Behavioral Economics) เป็นศาสตร์ที่ผสมเอาหลักหลายแนวคิดเข้าด้วยกัน โดยหลักๆ จะเป็น เศรษฐศาสตร์ และจิตวิทยา ซึ่งเป็นศาสตร์ที่พยายามศึกษาและทำความเข้าใจว่า แท้จริงแล้วมนุษย์มีกระบวนการตัดสินใจอย่างไร (Decision Science) ถ้าใครยังจำวิชาเศรษฐศาสตร์ตอนม.ปลายได้ จะจำได้ว่า

Read More »